bookBeo is based on an innovative concept not yet existing elsewhere : the "interactive book".

The initial concept was linked to rich media content integration (e.g. films, video, animation, multimedia, etc.) in printed books. Today thanks to ever advancing mobile internet technologies, bookBeo develops its concept in many domains (e.g. publishing, marketing, tourism, etc.).

This concept is copyright protected.

In order to maintain its leading market position, bookBeo ensures R&D into mobile web applications and augmented reality.

 

> R&D

Today, bookBeo works around 3 major fields of R&D :

1. Offline marketing elements analytics : billboards, shop windows, printed documentation, packaging, digital signage, etc.
2. Access to deaf and hard of hearing persons (handitag) and to mobility impaired people (Ambient Assisted Living program)
   
3. Mobile solution development with pico-projection systems for gesture interpretation.

These developments offer new tools for supporting the decisions around marketing campaigns, accessible user interface that can be accessed form any platform or location, by anybody (incuding elderly or disabled) and new types of mobile sales portals.

> Work in progress

As an active member of the Image & Network cluster, bookBeo were selected to take part in two new initiatives :

• Il était 1fois 5 supported by the Région Bretagne (region in France) (see the project and bookBeo's contribution)
• Miriad (Measure-Interactivity-Research-Innovation-Advertising and Devices) supported by OSEO.

We also work on augmented games systems with CERV (European Center for Virtual Reality). Check here : the first augmented card game co-produced with Jivé Créations : StarEnMath)

• September 2010 : first prize EUPRIO « European university public relations and information officers » with Télécom Bretagne - innovative video communication
• June 2010 : Télécom Bretagne received the trophy ARCES of the "Best Digital Communication" for the use of video 2D codes of bookBeo in its leaflets
  
• May 2010 : bookBeo application awarded by public and professionals at the International Forum E-Paperworld for its capacity "to put back paper in the heart of digital world".
• June 2007 : « The communicating book » received the  Best price of engineer from AITB