> bookBeo in Japan : back to the source code

In 1994, QR codes are created in Japan for supply chain control.

From 2000, they are related to mobile phones in order to make it a marketing tool

From 2007, smartphones will link worldwide to the "internet of things".

Since 2009, bookBeo has been ableto use this crossover phenomenon to be recognized as a pioneer in this new use of "rich media" QR code.

With strong local partnerships like the one with SET Japan for the design of its QR Codes, Japan became the first choice test market for bookBeo to keep innovating and standing among the leaders in its market.

> The QR Code, a universal promotional tool worldwide

The use of QR codes is spreading across the world. bookBeo can help you develop internationally thanks to its multilingual application (french, english, japanese, etc.) and as a result of its own development.

For beer brand distribution worldwide (Tokyo, NY, Paris), for example, promoting artists or new commercial products in Europe, QR code is an innovative tool which facilitates communication with an international community of mobile users.

 

> Act for Japan

Particularly affected by the dramatic events and the aftermath of the earthquake in Japan in March 2011, bookBeo wished to participate with several support actions like the one lead by Gambalo association who aimed to deliver 150 coats and life jackets. In order to support and/or make a donation click on the association website.